Enamel signs unveiled – your definitive guide to the origin, evolution and beauty of old advertising signs.
Written by Christopher Baglee and Andrew Morley, this 240-page book titled The art of street jewellery is a delightful pictorial journey (no fewer than 2,500 full-colour photos) through 80 years of advertising.
The authors explore every aspect of this once-mighty industry, from the 1880s in Britain to the quirks and manufacturing processes of individual sign makers around the world.
Each section is accompanied by a dazzling array of signs, forgotten product advertisements and even old trade catalogues from sign manufacturers.
With a straightforward yet refined writing style, the book offers an easy and informative read that takes you on a fascinating journey through the history of enamel signs.
The text is supported by a wealth of old photos, carefully crafted timelines and detailed illustrations that bring to life how these signs appeared in their original urban landscapes.
The first half of The art of street jewellery covers the extensive background and development of enamel signs, including the artistry and craftsmanship behind these street jewels, while the second half is dedicated to showcasing signs related to specific trades and industries of the era.
From the world of automobiles to the branding efforts of petrol companies and the allure of beverage advertisements, the authors have meticulously curated a breath-taking collection.
They span the gamut of companies, some long gone, while others are still around today.
The final section of the book contains a gallery of international signs that couldn’t find a spot within the already extensive collection of illustrations.
There is also an elaborate multi-page timeline tracing the evolution of inventions and products across the decades, complete with hand-drawn storefronts to portray how the signs would have been positioned in their original settings.
The art of street jewellery is comprehensive, detailed and beautifully designed.
An art gallery and tour guide rolled into one, you couldn’t ask for a better companion as you enter the world of enamel signs.