Antique signs have become a hot commodity in recent years, captivating collectors, investors and casual enthusiasts alike. With their vibrant colours and retro charm, these timeless pieces of advertising history are finding new homes in kitchens, garages and offices worldwide.
As demand skyrockets, rare signs are fetching jaw-dropping prices at auction –sometimes reaching six or even seven figures.
Whether you’re hunting for a nostalgic centrepiece for your workspace, starting a collection or diving into a booming investment market, now is the perfect time to explore the fascinating world of antique signs.
What are antique signs?
Antique signs are exactly what they sound like – advertising signs from a bygone era. While signage has existed for millennia, modern advertising as we know it began to flourish in the late 19th and early 20th centuries with the invention of porcelain (or vitreous enamel) signs.
These signs were made by fusing coloured glass to a metal base, creating durable and eye-catching designs that stood the test of time.
Their bold colours and intricate craftsmanship made them an instant hit, spreading across the globe and setting the standard for decades of artisanal advertising. Today, these vintage treasures remain highly sought after by collectors.
Popular and valuable signs
If you’re drawn to collecting rare and valuable antique signs, certain categories tend to stand out:
1. Motoring, oil and gas signs
Car-related collectibles are some of the most popular – and lucrative – items in the world of antique signage. Vintage oil and gasoline signs are especially prized. For instance, the most expensive antique sign ever sold at auction was a pristine Musgo Gasoline sign, which fetched an astonishing US$1.5 million.
2. Food and beverage signs
Food and drink-related signs also have a dedicated following. Vintage soda advertisements (think Coca-Cola or Pepsi) are particularly popular, while tobacco and alcohol signage often attract collectors as well.
3. Big brands
Iconic brands like Texaco, Mobil or Coca-Cola tend to command high prices due to their widespread recognition. Even smaller or niche brands can have passionate followings if their designs or histories resonate with collectors.